CONFERENCE PROGRAMME

2–3 March 2027 | ICC Wales

 

Four seminar halls running in parallel

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Day 1 — Tuesday 2 March 2027

 

Hall 1 — Strategy & Leadership

10:30–11:00 — The 2027–2030 Outlook for UK Holiday Parks  

What growth, investment and guest trends will shape the next three years.
 

11:00–11:30 — Running Multi‑Site Operations at Scale  

How leading groups streamline operations, staffing and standards across multiple parks.
 

11:30–12:00 — The New Economics of Holiday Park Investment  

Where owners are allocating capital — and what’s delivering the strongest returns.
 

12:00–12:30 — Building a Leadership Team for Modern Park Operations  

Skills, structures and behaviours needed to run a high‑performing park.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — Futureproofing Your Park for Changing Guest Expectations  

How to stay ahead of evolving demand in accommodation, activities and service.
 

13:30–14:00 — The Rise of Premiumisation in Holiday Parks  

Why guests are spending more — and how parks can capture that value.
 

14:00–14:30 — Navigating Planning, Regulation & Compliance in 2027  

What owners need to know about planning shifts, environmental rules and licensing.
 

14:30–15:00 — Succession, Sale & Long‑Term Ownership Strategy  

Preparing your park for generational transition or acquisition.
 

15:00–15:30 — The Owner’s Roundtable: What’s Keeping You Up at Night?  

A candid discussion on the biggest challenges facing park owners today.
 

15:30–16:00 — The Future of the Holiday Park Sector  

Where the industry is heading — and how leaders can position themselves now.
 

16:00–16:30 — End‑of‑Day Leadership Briefing  

Key takeaways from Day 1 for owners and senior operators.

 

Hall 2 — Accommodation, Development & Infrastructure
 

10:30–11:00 — What Guests Want: 2027 Accommodation Trends  

From luxury lodges to eco‑cabins — what’s selling and why.

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11:00–11:30 — Masterplanning Your Park for Growth   
How to design layouts, flow and infrastructure for long‑term expansion.

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11:30–12:00 — The Business Case for High‑End Accommodation  

Understanding ROI on premium units, hot tubs, and elevated guest experiences.
 

12:00–12:30 — Sourcing, Installing & Maintaining Modern Lodges  

A practical guide for owners upgrading or expanding accommodation stock.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — Developing New Attractions & On‑Park Experiences  

What’s driving repeat visits — and what’s worth the investment.
 

13:30–14:00 — Infrastructure Upgrades: Power, Water, Roads & EV  

Planning essential upgrades without disrupting operations.
 

14:00–14:30 — Sustainable Construction & Low‑Impact Development  

How to build smarter, greener and more efficiently.
 

14:30–15:00 — Working with Suppliers & Contractors  

How to manage procurement, timelines and quality control.
 

15:00–15:30 — Case Study: Transforming a Park Through Strategic Development  

A real‑world example of investment delivering measurable growth.
 

15:30–16:00 — The Future of Holiday Park Accommodation  

What’s coming next — and how to prepare for it.
 

16:00–16:30 — End‑of‑Day Development Briefing
 

Hall 3 — Guest Experience, Marketing & Revenue

10:30–11:00 — Winning the Modern Guest: Experience Trends for 2027  

What today’s visitors expect — and how parks can exceed it.
 

11:00–11:30 — Digital Marketing That Actually Drives Bookings  

Practical strategies for owners and operators to increase occupancy.
 

11:30–12:00 — Building a Brand Guests Return To  

How to create loyalty and repeat visits in a competitive market.
 

12:00–12:30 — Pricing Strategy & Revenue Management for Holiday Parks  

How to optimise pricing across seasons, units and experiences.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — The Power of On‑Park Experiences  

Activities, entertainment and amenities that drive higher spend.
 

13:30–14:00 — Managing Guest Feedback & Reputation  

Turning reviews into revenue — and avoiding common pitfalls.
 

14:00–14:30 — Upselling & Ancillary Revenue Opportunities  

Where parks are generating additional income in 2027.
 

14:30–15:00 — Building a Seamless Guest Journey  

From booking to checkout — how to remove friction at every step.
 

15:00–15:30 — Case Study: How One Park Increased Revenue by 40%  

A practical breakdown of what worked — and why.
 

15:30–16:00 — The Future of Guest Experience  

Emerging trends shaping how guests choose and use holiday parks.
 

16:00–16:30 — End‑of‑Day Guest Experience Briefing
 

Hall 4 — Technology, Sustainability & Operations

 

10:30–11:00 — Smart Parks: Technology Transforming Operations  

From automation to AI — what’s worth adopting now.
 

11:00–11:30 — Operational Efficiency for Modern Holiday Parks  

How to streamline processes, staffing and service delivery.
 

11:30–12:00 — Sustainability That Saves Money  

Practical environmental upgrades that reduce costs and boost appeal.
 

12:00–12:30 — Cybersecurity & Data Protection for Holiday Parks  

Protecting guest data and operational systems in a digital world.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — Energy Management & Reducing Utility Costs  

How parks are cutting bills through smarter systems.
 

13:30–14:00 — Technology for Guest Experience  

Apps, booking systems and digital tools that improve satisfaction.
 

14:00–14:30 — Waste, Water & Environmental Compliance  

Meeting new standards without increasing operational burden.
 

14:30–15:00 — Staffing & Workforce Technology  

Tools that improve scheduling, training and retention.
 

15:00–15:30 — Case Study: The Fully Connected Holiday Park  

A look at parks using tech to transform operations.
 

15:30–16:00 — The Future of Park Technology & Sustainability  

What’s coming next — and how to prepare.
 

16:00–16:30 — End‑of‑Day Operations Briefing
 

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Day 2 — Wednesday 3 March 2027

Four seminar halls running in parallel | Sessions 10:30–15:00

Hall 1 — Strategy, Growth & Investment
 

10:30–11:00 — The Consolidation Wave: What Multi‑Site Operators Are Planning Next  

How groups are expanding, acquiring and reshaping the UK holiday park landscape.
 

11:00–11:30 — Financing Park Development in 2027  

New funding routes, lender expectations and investment models for owners.

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11:30–12:00 — The Commercial Impact of Upgrading Your Park  

Where investment delivers the biggest uplift in revenue and guest satisfaction.
 

12:00–12:30 — Building a Resilient Business in an Unpredictable Market  

How owners can protect margins and maintain stability through changing demand.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — Group Leadership: Managing Culture Across Multiple Parks  

How senior leaders create consistency, accountability and high performance at scale.
 

13:30–14:00 — Strategic Partnerships: Suppliers, Brands & Local Stakeholders  

How collaboration can accelerate growth and unlock new opportunities.
 

14:00–14:30 — Preparing Your Park for Long‑Term Asset Value  

What buyers look for — and how owners can maximise valuation.
 

14:30–15:00 — The Executive Briefing: What Leaders Should Prioritise in 2027  

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Hall 2 — Accommodation, Design & Future Development

 

10:30–11:00 — Designing the Next Generation of Holiday Park Accommodation  

Emerging styles, materials and layouts shaping tomorrow’s units.
 

11:00–11:30 — Transforming Underused Land into Revenue‑Generating Space  

How owners can unlock value from overlooked or dormant areas.
 

11:30–12:00 — The Guest‑Led Approach to Park Design  

How behavioural insights can shape better layouts, flow and experiences.
 

12:00–12:30 — Managing Large‑Scale Upgrades Without Disruption  

Operational strategies for keeping guests happy during development phases.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — Eco‑Lodges, Low‑Impact Builds & Sustainable Materials  

What’s viable, what’s affordable, and what guests actually value.
 

13:30–14:00 — The Future of On‑Park Amenities  

New ideas in wellness, dining, activities and entertainment.
 

14:00–14:30 — Supplier Innovation Showcase  

A look at cutting‑edge products reshaping accommodation and infrastructure.
 

14:30–15:00 — Development Leaders’ Panel: Building the Park of 2030  

Experts discuss the next era of park design and construction.
 

Hall 3 — Guest Experience, Commercial Strategy & Brand

10:30–11:00 — Understanding the 2027 Holidaymaker  

New behaviours, motivations and spending patterns shaping guest demand.
 

11:00–11:30 — Commercial Strategy for Multi‑Site Operators  

How groups optimise pricing, occupancy and revenue across multiple parks.
 

11:30–12:00 — Experience Design: Creating Moments Guests Remember  

How to craft experiences that drive loyalty and repeat visits.
 

12:00–12:30 — Brand Positioning for Modern Holiday Parks  

How to stand out in a crowded market and attract higher‑value guests.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — The New Rules of Digital Marketing  

What’s actually working in 2027 — and what’s wasting budget.
 

13:30–14:00 — Commercialising On‑Park Experiences  

How to turn activities, amenities and services into profitable revenue streams.
 

14:00–14:30 — Managing Reputation at Scale  

How large operators maintain consistency and protect brand trust.
 

14:30–15:00 — The Guest Experience Leaders’ Panel  

Senior operators share what’s driving satisfaction and spend in 2027.

Hall 4 — Technology, Operations & Sustainability

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0:30–11:00 — Operational Excellence: Running a Modern Park Efficiently  

Tools, processes and behaviours that reduce cost and improve service.
 

11:00–11:30 — Technology for Multi‑Site Management  

Systems that unify operations, reporting and guest experience across multiple parks.
 

11:30–12:00 — Sustainability as a Commercial Strategy  

Environmental upgrades that reduce bills and increase guest appeal.
 

12:00–12:30 — Risk, Safety & Compliance for 2027  

What’s changing — and how operators can stay ahead.
 

12:30–13:00 — Lunch Break
 

13:00–13:30 — Energy Innovation: Solar, Storage & Smart Systems  
What’s viable for holiday parks — and what’s delivering ROI.
 

13:30–14:00 — Cybersecurity for Holiday Parks  

Protecting guest data, booking systems and operational infrastructure.
 

14:00–14:30 — Workforce Strategy & Seasonal Staffing  
How parks attract, train and retain great teams in a competitive labour market.
 

14:30–15:00 — The Operations Leaders’ Panel: Running the Park of the Future  

Senior operators discuss the next era of operational excellence.